Aprilia
Tuareg Rally Launch Digital Campaign
A series of commercial videos produced for the market launch of the Tuareg Rally. Born from the success of the Tuareg Racing project, Aprilia Tuareg Rally is directly derived from its competition version and was crowned queen of Africa at the Africa Eco Race. Shot in Tunisia, the campaign focuses on the challenge of the desert, positioning Tuareg Rally as a new benchmark among twin-cylinder bikes capable of mastering even the most extreme off-road terrain.
DELIVERABLES
6, 10, 15, 30, and 45-second videos in 16:9, 9:16, and 1:1 formats
CREDITS
Agency: Piaggio Studios
Executive Production: Punctum
Project Leader: Alberto Brioschi
Production: Wider
Producer: Luca Calizzano
Director: Alessandro Chiarle
DOP: Simone Sclavo
Photographer: Francesc Montero
Drone: Amine Mouelhi
Live Content: Alberto Anzoni
Mechanical: Leonardo Colla
Precision Rider: Jacopo Cerutti
Original Score & Mix: Matteo Parolini